Bata Malaysia Courting Gen Z Sneakerheads
Vaibhav Manrao, Country Manager & Managing Director, Bata Malaysia
15-Nov-21 08:00
Embed Podcast
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
Close
Bata has cultivated the brand "shoes for everyone" to great success, but does this everyman approach put it at a disadvantage compared to other more niche international brands? Additionally, the pandemic has also eaten into its bottom line, with Bata Malaysia recording a loss for 2020. What is newly-minted Country Manager Vaibhav Manrao's strategy to turn the ship around? He joins us on the Breakfast Grille to discuss Bata Malaysia's growth strategy.
Produced by: Moh Heng Ying
Presented by: Shazana Mokhtar
This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.
Categories: Education, Business Analysis, Trends and Forecasts, Markets, SME, Politics, law & legal matters, Fashion, Social Issues
Tags: Bata, shoes, school, retail, shopping, sneaker, malls, pandemic, recovery,