Bata Moves Upmarket

21-Feb-18 08:05

Pause
Embed

For many Malaysians, Bata has long been associated with school shoes and affordable footwear.

What’s their strategy for remaining relevant in an increasingly crowded and competitive retail landscape?

Ajay shares insights into Bata's strategy to remain a value brand, while at the same time positioning some of their offerings at higher price points.

Presented by: Brian Fernandez

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:

Tags: Bata, Power, Northstar

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) OpenMinds’ Jan Wong on Malaysia’s martech momentum, AI overload, and how poor tech stacks are breaking brands mid-campaign.

12:00 PM

Popcorn Culture

(REPEAT) A review of The Fantastic Four’s arrival in the MCU, followed by a discussion about characters that have been played by different actors.

1:00 PM

Cruise Control

(REPEAT) If you're in the market for a used, old school sports sedan, should you consider the Mitsubishi Lancer GT, or the Proton Inspira? Daniel Fernandez from dsf.my shares his thoughts!

2:00 PM

Matt-Splained

(REPEAT) Matt and Rich take their digital paranoia a step further, covering border controls, burner phones and authoritarian apps.

3:00 PM

Earth Matters

(REPEAT) The Malaysian Food Sovereignty Forum warns against proposed changes to the Protection of New Plant Varieties Act and the Plant Seed Quality Bill, citing a lack of engagement with farmers and civil society. FKMM Coordinator Nuritri Amir Bin Muhammad joins us to explain.

4:00 PM

Bar None

(REPEAT) We speak to Jeffrey Ross, the General Manager of Fresh Events Asia, ahead of the Redline Fitness Games, happening this weekend.

5:00 PM

BBC World Service

This episode of The Conversation features two women who are working in the field of robotics. What's life like in this industry?

PROGRAMMES