Malaysians aren't known for their reading habit, but the biggest pop up bookshop with 4.5 million books proves otherwise. So, with the Big Bad Wolf sale celebrating its 10 anniversary, we speak to one of it's co-founders, Andrew Yap, to find out how profitable this social enterprise is, its plans for global expansion and also the reading habits of Malaysian.

Presented by: Wong Shou Ning

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Categories:  SME,  Markets,  Business Analysis,  Social Issues

Tags:  big bad wolf,  books,  sale,  reading,