Japan Tobacco International (JTI) claims that sales of illicit cigarettes are on the rise. Listen to JTI's MD, Guilherme Silva explain why he thinks the industry is at a 'tipping point' on the back of the aggressive excise sales tax imposed by the government in recent months.

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Tags:  Winston,  Mevius,  Mild Seven,  JTI,  Tobacco,  Tax,  Sin