In Crowded Marketplace, War for Online Shoppers Heats Up
Ian Ho, Regional Managing Director, Shopee
31-Jan-19 08:05
Embed Podcast
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
Close
Ian Ho, Regional Managing Director of the Asia-focused e-commerce marketplace Shopee, expounds on the firm’s necessarily aggressive push for more market share as more web- and mobile-ready Asian consumers go online to meet their retail needs. In doing so, he addresses issues related to marketing & acquisition cost, product breadth, safety, buyer confidence and the need for expansion capital as losses at its NYSE-listed parent, SEA, widen.
Presented by: Khoo Hsu Chuang
This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.
Categories: Technology, Tech, Business Analysis, Social Issues
Tags: Shopee, e-commerce, Tencent, Sea, sales, fraud, Lazada, online sales,