F1 - Running on Fumes?
Mark Gallagher, CEO, Performance Insights
23-Nov-18 08:05
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This year's F1 campaign saw Lewis Hamilton and Mercedes winning their 5th consecutive double world titles, clinching every Drivers' and Constructors' Championship since 2014.
With results getting more predictable, coupled with declining TV viewership, how can the sport's current owners, Liberty Media, attract new audiences?
Mark shares his current assessment of the sport and discusses the economics of hosting a race, with the Netherlands and Miami potentially joining Vietnam as new additions to the 2020 race calendar.
Presented by: Tan Chung Han
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Categories: Business Analysis, Auto, Social Issues
Tags: F1, Formula 1, Bernie Ecclestone, Liberty Media, social media, Ferrari, Mercedes, Red Bull, Sepang, Cosworth, sports entertainment, e-sports,