Estee Lauder turns 72 years old this year. Since the group first started shop in 1946, the operating landscape for the beauty retail business has changed drastically and competition has intensified greatly.

What are the group's strategies to navigate itself through this tougher operating landscape today?

Paul shares them with us and the measures undertaken to keep its traditional brands relevant today.

We talk about embracing change and adopting a "digital first" strategy.

Paul sees potential in the ultra luxury beauty segment and shares that the group will be launching Asia's first free standing Tom Ford Beauty store in KLCC in the middle of this year.

How has moving away from traditional channels, such as department stores, to own free standing stores and e-commerce channels impacted the group's traditional business relationships?

We ask him this.

We also discuss beauty trends moving forward that includes young girls wearing make up.

Are girls putting on makeup too soon?

Listen in.

Presented by: Joyce Goh

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Tags:  Estée Lauder,  La Mer,  Clinique,  MAC,  Bobbi Brown,  Too Faced,  BECCA,  Glamglow,  Beauty Retail,  e-Commerce,  Departmental Stores,  Retail,  Luxury,  Consumer