Sony is Cool Again

Satoru Arai, Managing Director, Sony Malaysia

11-Jul-17 08:05

Pause
Embed

Just three years ago Sony was on the ropes and had lost its mojo. After a successful turnaround, Sony it is looking to the future with new innovative products and a marketing strategy focusing on customer experience. The Managing Director of Sony Malaysia, Satoru Arai tells us why Sony is cool again.

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:

Tags: Sony, cost control, electronics, profitability, motion picture, music, financial services, consumer electronic products, marketing, TV, television, competitor, data, market target, high resolution, camera hobbyist, Sony a9 camera, audio, e-commerce, distribution strategy, KLCC, innovation, customer experience, touchpoint, PlayStation, Xbox, hardware-centric gaming, online gaming, Japan, music content network services, coding, robotics

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Otter Barista's founder Eeyong Ho on building a robotic coffee business that has already served over 100,000 cups across 60+ locations.

12:00 PM

BBC World Service

This week on Science in Action, scientists have detected the largest black hole merger ever observed with LIGO picking up signals from two black holes colliding in a ‘violent’ spacetime event.

1:00 PM

A Bit of Culture

(REPEAT) Kam Raslan, Matt Armitage and Ahmad Yazid join forces to talk about the sea, owning your own clone and the F1 movie!

2:00 PM

Ringgit & Sense

(REPEAT) Khairi Shahrin Arief bin Baki, Deputy CEO at CGS International discusses asset classes and investment strategies.

2:30 PM

The Property Show

(REPEAT) Entomologist Lim Say Piau and Regine Lim of the Malaysian Pest Management Association shares practical insights into how to address bed bugs.

3:00 PM

Best of The Bigger Picture

(REPEAT) Dr Khoo Ying Hooi, an Associate Professor of International Relations and Human Rights at Universiti Malaya (UM) joins the show to reflect on where we are today as a country, in terms of fighting for justice and protecting democracy.

4:00 PM

Best of Evening Edition

(REPEAT) This World Brain Day, we explore the mysteries of the brain, and celebrate what makes every person’s brain unique.

5:00 PM

BBC World Service

This episode of People Fixing The World looks at the efforts of groups in Portugal and how they plan to improve the society they're a part of.

PROGRAMMES