BFM 89.9

HIGHLIGHTS 
Podcast  >  Morning Run  >  The Breakfast Grille  >  FIFA : Football Is For All, But Is It Really?

FIFA : Football Is For All, But Is It Really?

Professor Simon Chadwick, Professor of Sport & Geopolitical Economy, SKEMA Business School and Co-Author of The Business of the FIFA World Cup

16-Nov-22 08:00

FIFA : Football Is For All, But Is It Really?

World Cup season is upon us and in the years and months leading up to the kick-off in Qatar this November 20th, we can't escape knowing about it. Go to the supermarkets and you see products from potato crisps to beers and fizzy drinks all emblazoned with the FIFA logo. It is for sure a big billion dollar global business which Simon Chadwick, a professor of sport & geopolitical economy, at the SKEMA Business School and also co-author of the Business of the FIFA World Cup, discusses with us.


Image credit: Shutterstock

Produced by: Moh Heng Ying

Presented by: Keith Kam


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  internationalpolitics

Tags:  qatar fifa world cupbusinessmoneyfootball





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) David Lim, Founding Partner at TSF Law, joins Enterprise Explores to unpack the hard legal realities of founder-investor relationships.

12:00 PM

Popcorn Culture

(REPEAT) Bugonia + What’s the craziest movie you’ve ever watched?

1:00 PM

Cruise Control

(REPEAT) Nissan Serena e-POWER is one of the most pleasant MPVs that Daniel has driven. He shares more on the show.

2:00 PM

Matt-Splained

(REPEAT) This week, Matt and Roshan discuss Universal Basic Services and begin a two-part conversation on social resilience, post scarcity abundance, and the techno utopians battling to shape and profit from the future.

3:00 PM

Earth Matters

(REPEAT) As Silicon Island moves ahead, we explore what large-scale reclamation means for Penang’s environment, fisherfolk livelihoods, and the island’s development future with Andrew Han.

4:00 PM

Bar None

(REPEAT) BAM's secretary-general Datuk Kenny Goh joins the show to talk about our shuttlers' preparation ahead of the Thomas Cup, as well as the Tangkis 2030 initiative.

5:00 PM

BBC World Service

Ella Al-Shamahi talks to women in Switzerland and the UK about how job sharing can boost a career and bring many benefits to both work and home life.