BFM 89.9

HIGHLIGHTS 
Podcast  >  Morning Run  >  The Breakfast Grille  >  FIFA : Football Is For All, But Is It Really?

FIFA : Football Is For All, But Is It Really?

Professor Simon Chadwick, Professor of Sport & Geopolitical Economy, SKEMA Business School and Co-Author of The Business of the FIFA World Cup

16-Nov-22 08:00

FIFA : Football Is For All, But Is It Really?

World Cup season is upon us and in the years and months leading up to the kick-off in Qatar this November 20th, we can't escape knowing about it. Go to the supermarkets and you see products from potato crisps to beers and fizzy drinks all emblazoned with the FIFA logo. It is for sure a big billion dollar global business which Simon Chadwick, a professor of sport & geopolitical economy, at the SKEMA Business School and also co-author of the Business of the FIFA World Cup, discusses with us.


Image credit: Shutterstock

Produced by: Moh Heng Ying

Presented by: Keith Kam


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  internationalpolitics

Tags:  qatar fifa world cupbusinessmoneyfootball





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Fong Min Hun, Co-founder of Lit Books, joins us to share the story of how they run their independent book store.

12:00 PM

Popcorn Culture

(REPEAT) We review the first four episodes of Vince Gilligan’s sci-fi thriller Pluribus.

1:00 PM

Cruise Control

(REPEAT) Daniel Fernandez shares what he saw at the Guangzhou Auto Show 2025!

2:00 PM

Matt-Splained

(REPEAT) Matt and Rich explore a world where technology is "good enough."

3:00 PM

Earth Matters

(REPEAT) A festive Nature Reads episode, with all three Sunda Shelves founders sharing their favourite nature books and thoughtful Christmas gift picks.

4:00 PM

Bar None

(REPEAT) John Beasley, the Technical Director of the Malaysian National Cycling Federation joins us again ahead of the SEA Games to talk about our cyclists' preparations for the tournament.

5:00 PM

BBC World Service

To tip or not to tip - That's the question that this episode of The Food Chain will be unpacking.