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IKEA's Quest To Realise Affordability For The Many

Malcolm Pruys, Retail Director of IKEA Malaysia

07-Jun-24 08:00

IKEA's Quest To Realise Affordability For The Many

IKEA is arguably Sweden’s most prominent export, with a presence spanning 30 years and four outlets in Malaysia. How is the world’s largest furniture retailer navigating the challenges that come with greater competition in the online space, uncertain global economic conditions and increasing pressure to substantiate sustainability credentials? We discuss these themes with Malcolm Pruys, Retail Director of Ikea Malaysia.

Produced by: Moh Heng Ying

Presented by: Shazana Mokhtar


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Categories:  economyentrepreneursenvironment

Tags:  sustainability initiativesrising cost of livingikea malaysiae-commerce





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