BFM 89.9

HIGHLIGHTS 
Podcast  >  Morning Run  >  The Breakfast Grille  >  IKEA's Quest To Realise Affordability For The Many

IKEA's Quest To Realise Affordability For The Many

Malcolm Pruys, Retail Director of IKEA Malaysia

07-Jun-24 08:00

IKEA's Quest To Realise Affordability For The Many

IKEA is arguably Sweden’s most prominent export, with a presence spanning 30 years and four outlets in Malaysia. How is the world’s largest furniture retailer navigating the challenges that come with greater competition in the online space, uncertain global economic conditions and increasing pressure to substantiate sustainability credentials? We discuss these themes with Malcolm Pruys, Retail Director of Ikea Malaysia.

Produced by: Moh Heng Ying

Presented by: Shazana Mokhtar


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  economyentrepreneursenvironment

Tags:  sustainability initiativesrising cost of livingikea malaysiae-commerce





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT)

12:00 PM

Just For Kicks

(REPEAT)

1:00 PM

A Bit of Culture

(REPEAT)

2:00 PM

Ringgit & Sense

(REPEAT)

2:30 PM

The Property Show

(REPEAT)

3:00 PM

Best of The Bigger Picture

(REPEAT)

4:00 PM

Best of Evening Edition

(REPEAT)

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.