BFM 89.9

HIGHLIGHTS 
Podcast  >  Morning Run  >  The Breakfast Grille  >  The Cambridge Satchel Company: A Story of Bullies, Bloggers, Bootleg Bags

The Cambridge Satchel Company: A Story of Bullies, Bloggers, Bootleg Bags

Julie Deane, The Cambridge Satchel Company

26-Apr-13 08:00

The Cambridge Satchel Company: A Story of Bullies, Bloggers, Bootleg Bags

In 2008, Julie Deane founded The Cambridge Satchel Company at her kitchen table with just £600. The business has since seen phenomenal growth, generating almost £12 million in revenue, with the satchels now sold in over 100 countries worldwide.

Julie shares her inspiring story with BFM's Melisa Idris on how she started the company after discovering her daughter was being bullied at school and needed to raise money to send her to private school.

Listen to the podcast as she takes you through her early struggles and her constant fight against immitation bags, after manufacturers took her designs to set up a rival brand.

She also talks about how the internet played a big role in the success of her business, with the satchels now earning the title of the Brit 'It' Bag!


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  cambridge satchelbagsbusinessfashionjulie deaneentrepreneurshipbloggerspatents





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Niklas Frassa, CEO and Co-Founder of Limitless Technology gets into how they scaled brands like Flower Chimp, LVLY, and CakeRush through SEO, smart M&A, and shared infrastructure, turning flowers, cakes, and gifts into an e-commerce powerhouse.

12:00 PM

Just For Kicks

(REPEAT) It’s one for the ages! That’s the consensus shared by the pundits as they review the midweek European matches on Just For Kicks!

1:00 PM

A Bit of Culture

(REPEAT) Kam, Zan and Matt talk about censorship, cavalry and the right to be forgotten movement on A Bit of Culture.

2:00 PM

Ringgit & Sense

(REPEAT) Ringgit & Sense talks about insurance coverage, and how victims of the Putra Heights explosion can seek recourse.

2:30 PM

The Property Show

(REPEAT) The Property Show talks about the best way to protect our homes from fires.

3:00 PM

Best of The Bigger Picture

(REPEAT) What does mental health stigma look like today? Hasbeemasputra Abu Bakar, Community Engagement & Lived Experience Advocate, from SIUMAN and Shaleen Chrisanne, a clinical psychologist share their thoughts on the topic.

4:00 PM

Best of Evening Edition

(REPEAT) Honorary Professor Dr Tan Sooi Beng shares her life’s work, what inspires her and why the arts matter more than ever.

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.