BFM 89.9

HIGHLIGHTS 
Podcast  >  Morning Run  >  The Breakfast Grille  >  How Levi's, Founded In 1853, Navigates Today's Realities

How Levi's, Founded In 1853, Navigates Today's Realities

Imran Butt, Country Manager for Malaysia, Singapore and Brunei, Levi's Strauss & Co

04-Dec-23 08:00

How Levi's, Founded In 1853, Navigates Today's Realities

This year commemorates 150 years since Levi Strauss & Co introduced the world to the iconic 501 jeans. But what is this apparels company's staying power and how does it navigate today's realities that includes, sustainability and social issues? Imran Butt, Levi's country manager for Malaysia & Singapore takes us through how a pair of jeans remaining largely unchanged for a century and a half still manages to stay in trend.

Produced by: Chin Wai Lun

Presented by: Keith Kam


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  economyfashionCorporates

Tags:  levi's jeans501 jeanslevi's





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Why is succession planning a board's duty, not just an HR task? ICDM's Michele Kythe Lim and Tunku Alizakri discuss building a leadership pipeline.

12:00 PM

BBC World Service

(REPEAT) This week on Science in Action, stories on how scientists are tracking Atlantic ocean circulation with satellites, studying ancient proteins to understand life’s history, rethinking an old Australian crater’s impact, and highlighting Arthur Ruhlig’s forgotten work in fusion science.

1:00 PM

A Bit of Culture

(REPEAT) Kam Raslan, Zan Azlee and Mikey Gong get together to talk about cashless society, mathematics and nostalgia in TV shows and films!

2:00 PM

Ringgit & Sense

(REPEAT) Felix Neoh, Director of Financial Planning at Finwealth Management talks about the OPR how it affects your finances.

2:30 PM

The Property Show

(REPEAT) Adrianta Aziz of the Malaysian Institute of Architects (PAM) discusses what defines sustainable architecture.

3:00 PM

Best of The Bigger Picture

(REPEAT) We unpack an important new report by IMAN Research, detailing the political views of the Malay youth -- what they're worried about, how they feel about multiculturalism and Islam in politics -- and how we can build stronger inter-ethnic relationships.

4:00 PM

Best of Evening Edition

(REPEAT) Governments are worried about falling birth rates, but are they missing the bigger picture? ARROW’s Sivananthi Thanenthiran joins us to talk about rights, realities, and why people must come before policies.

5:00 PM

BBC World Service

This episode of People Fixing the World focuses on nifty inventions that are helping save the lives of babies and mothers during childbirth.