Mamee: Building Brand Loyalty Across Generations

Pierre Pang, Group CEO, Mamee-Double Decker

28-Aug-23 08:00

Pause
Embed

FMCG company Mamee-Double Decker, now helmed by the third generation of the Pang family, and boasts a range of food products sold in over 80 countries, including iconic brands Mamee Monster and Mr. Potato. What’s their recipe for longevity in the fast-paced consumer goods sector? We find out how a homegrown Malaysian company conquered the ASEAN snack market with Pierre Pang, Group CEO of Mamee-Double Decker.

Produced by: Moh Heng Ying

Presented by: Shazana Mokhtar

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: Corporates, managing

Tags: mamee monster, mr potato, mamee, malaysian brands, merdeka,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Dr. Paul Watters, CEO of Cyberstronomy and Honorary Professor at Macquarie University, Sydney talks about the impact of illegal streaming websites on cybersecurity.

12:00 PM

Popcorn Culture

(REPEAT) We review One Battle After Another, Leonardo DiCaprio’s first collaboration with acclaimed director, Paul Thomas Anderson - and discuss your favourite of Leo's performances.

1:00 PM

Cruise Control

(REPEAT) How does the Zeekr 009 Executive fair against its competitors? Daniel shares his thoughts.

2:00 PM

Matt-Splained

(REPEAT) As workplace horror sweeps the Emmy’s, Rich and Matt wonder if it’s time to fortify that cubicle or resist return to work mandates with your life.

3:00 PM

Earth Matters

(REPEAT) Tourism shapes not just where we travel, but also our economy, communities, and natural heritage. We speak with the co-founders of Sustainable Tourism Malaysia about their journey, lessons after three years, and hopes for the future of tourism here at home.

4:00 PM

Bar None

(REPEAT) We look at the world of skateboarding from a competitive angle and how much it has grown here in the country.

5:00 PM

BBC World Service

The Life Scientific speaks to Jacqueline McKinley, a Principal Osteoarchaeologist with Wessex Archaeology.

PROGRAMMES