Mamee: Building Brand Loyalty Across Generations
Pierre Pang, Group CEO, Mamee-Double Decker
28-Aug-23 08:00
![Mamee: Building Brand Loyalty Across Generations](https://bfmcms.s3.ap-southeast-1.amazonaws.com/websiteimages/the-breakfast-grille/2023-08-28_mamee-double-decker-mr-potato-brand-loyalty-malaysian-icon-merdeka/og_3541aa7e-1071-4aef-b1fd-b93d2c74534b.png)
Embed Podcast
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
Close
FMCG company Mamee-Double Decker, now helmed by the third generation of the Pang family, and boasts a range of food products sold in over 80 countries, including iconic brands Mamee Monster and Mr. Potato. What’s their recipe for longevity in the fast-paced consumer goods sector? We find out how a homegrown Malaysian company conquered the ASEAN snack market with Pierre Pang, Group CEO of Mamee-Double Decker.
Produced by: Moh Heng Ying
Presented by: Shazana Mokhtar
This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.
Categories: Corporates, managing
Tags: mamee monster, mr potato, mamee, malaysian brands, merdeka,