The Secret To Secret Recipe Staying Relevant

Patrick Sim, Managing Director, Secret Recipe

30-Aug-23 08:00

The Secret To Secret Recipe Staying Relevant

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After 26 years, Secret Recipe has a global and local footprint of 500 stores. We speak to 2nd generation Managing Director, Patrick Sim on their strategy for the next phase of growth, the challenges of the F&B industry and their monetisation plans.

Produced by: Moh Heng Ying

Presented by: Wong Shou Ning

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Categories: Corporates, managing

Tags: food chain, secret recipe, iconic malaysian brands,

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