As advertising turns increasingly digital, how are out-of-home (OOH) media players adapting to the changing landscape? Publicly listed Seni Jaya is in the midst of a three-year transformation plan that involves expanding its digital offerings and geographical reach. We speak to CEO Jeff Cheah about his turnaround strategy for the OOH media firm.

Produced by: Chin Wai Lun

Presented by: Shazana Mokhtar

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Categories:  technology,  managing,  Corporates

Tags:  digital advertising,  media,  billboards,  seni jaya,