Scouting For Talent In The Social Media Age

Kenny Ong, Managing Director for Malaysia, Singapore, Vietnam and Special Projects Southeast Asia, Sony Music Entertainment

10-Sep-24 08:00

Scouting For Talent In The Social Media Age

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Music consumption today has long shifted from the age of physical music media like vinyl, CDs and cassettes, and so too has the discovery of new talent from songwriting to performing. Kenny Ong, the managing director of Sony Music Entertainment for Malaysia, Vietnam, Singapore and Special Projects Southeast Asia shares his insights into how the music recording industry has evolved and how the (possible) return of live concerts to Malaysia will move the needle (or not).

Produced by: Grace Tan

Presented by: Keith Kam

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Categories: the workplace, music, sponsored content

Tags: music, digitalisation, social media, Live Concerts, malaysia,

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