Audi And Volkswagen Resilient In This Challenging Market

Denyu Bostandzhiev, Managing Director, PHS Automotive Malaysia (PHSAM) and Volkswagen Passenger Cars Malaysia (VPCM)

28-Nov-23 08:00

Audi And Volkswagen Resilient In This Challenging Market

Pause
Embed

Volkswagen AG have their work cut out for them marketing VWs, Audis and Porsches as affordable premium, premium and luxury cars respectively in Malaysia. This comes amid intensifying competition, declining purchasing power and a rapidly advancing EV industry. Denyu Bostandzhiev is the new MD for Porsche Holding Salzburg (PHS) Automotive Malaysia and Volkswagen Passenger Cars Malaysia - he talks about how he plans to meet his KPIs.

Produced by: Moh Heng Ying

Presented by: Keith Kam

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: Cars/Motoring

Tags: volkswagen group, ev industry, luxury cars, audi, porsche, sales,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Act2’s Dash Dhakshinamoorthy on guiding career pivots and helping organisations create their next growth engine.

12:00 PM

Just For Kicks

(REPEAT) The 2025/26 Premier League kicks off with Manchester United hosting Arsenal amid blockbuster signings across the top clubs, as Liverpool reload, City splurge, Chelsea splash out, and Spurs reboot—all covered in this week’s Just For Kicks.

1:00 PM

A Bit of Culture

(REPEAT) Kam, Sharmilla Ganesan and Vernon Adrian Emuang discuss grandma hobbies, poetry making a comeback and Malaysia's cultural metropole on another insightful episode of ABoC!

2:00 PM

Ringgit & Sense

(REPEAT) Fung Mei Lin, Private Business Leader, PwC Malaysia talks about family offices in Malaysia.

2:30 PM

The Property Show

(REPEAT) Mustapha Kamal of Arkitek Mustapha Kamal unpacks the 13MP and whether it contributes to comprehensive urban development.

3:00 PM

Best of The Bigger Picture

(REPEAT) What does skateboarding in front of an abandoned building or under a flyover tell us about urban culture, politics, and class? We speak to the author of Insurgent Play: Social Worlds of Urban Disruption.

4:00 PM

Best of Evening Edition

(REPEAT) We speak to Dato’ Dr Hartini Zainuddin about founding Malaysia’s first 24/7 child crisis centre in Chow Kit.

5:00 PM

BBC World Service

This week’s episode of People Fixing The World explores the innovative technologies revolutionising communication for those with speech and language challenges.

PROGRAMMES