Audi And Volkswagen Resilient In This Challenging Market

Denyu Bostandzhiev, Managing Director, PHS Automotive Malaysia (PHSAM) and Volkswagen Passenger Cars Malaysia (VPCM)

28-Nov-23 08:00

Audi And Volkswagen Resilient In This Challenging Market

Pause
Embed

Volkswagen AG have their work cut out for them marketing VWs, Audis and Porsches as affordable premium, premium and luxury cars respectively in Malaysia. This comes amid intensifying competition, declining purchasing power and a rapidly advancing EV industry. Denyu Bostandzhiev is the new MD for Porsche Holding Salzburg (PHS) Automotive Malaysia and Volkswagen Passenger Cars Malaysia - he talks about how he plans to meet his KPIs.

Produced by: Moh Heng Ying

Presented by: Keith Kam

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: Cars/Motoring

Tags: volkswagen group, ev industry, luxury cars, audi, porsche, sales,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) We take a flavourful dive into the world of Korean fried chicken with Terry Goh, CEO of KyoChon Malaysia.

12:00 PM

Popcorn Culture

(REPEAT) From the epic montage scene in Sinners, to Powerhouse from Coolie, and the unforgettable theme of Severance, 2025 has been a great year for scores and soundtracks. In this special, music-centred episode of Popcorn Culture, we look back at our favourite B-Sides of the year.

1:00 PM

Cruise Control

(REPEAT) If you're in the market for a used, old school sports sedan, should you consider the Mitsubishi Lancer GT, or the Proton Inspira? Daniel Fernandez from dsf.my shares his thoughts!

2:00 PM

Matt-Splained

(REPEAT) Rich Bradbury and Matt Armitage bellyflop into the murky world of brand authenticity. As consumers become increasingly vocal and energized, they are directing their spending towards companies they believe share and reflect their worldview.

3:00 PM

Earth Matters

(REPEAT) In this ‘Best of 2025’ replay, we hear from anthropologist Dr. Christine Padoch about her book Return to Nanga Jela, which revisits an Iban longhouse community in Sarawak lost beneath the Batang Ai Dam.

4:00 PM

Bar None

(REPEAT) Jeremy Ho, Founder of BHub Bouldering joins us to talk about the appeal of rock climbing and what's the community like here in Malaysia.

5:00 PM

BBC World Service

In this episode of The Conversation, Ella Al-Shamahi speaks to two women in India and Uganda who’ve created grass roots fitness communities exclusively for women.

PROGRAMMES