BFM 89.9

HIGHLIGHTS 
Podcast  >  Morning Run  >  The Breakfast Grille  >  Audi And Volkswagen Resilient In This Challenging Market

Audi And Volkswagen Resilient In This Challenging Market

Denyu Bostandzhiev, Managing Director, PHS Automotive Malaysia (PHSAM) and Volkswagen Passenger Cars Malaysia (VPCM)

28-Nov-23 08:00

Audi And Volkswagen Resilient In This Challenging Market

Volkswagen AG have their work cut out for them marketing VWs, Audis and Porsches as affordable premium, premium and luxury cars respectively in Malaysia. This comes amid intensifying competition, declining purchasing power and a rapidly advancing EV industry. Denyu Bostandzhiev is the new MD for Porsche Holding Salzburg (PHS) Automotive Malaysia and Volkswagen Passenger Cars Malaysia - he talks about how he plans to meet his KPIs.

Produced by: Moh Heng Ying

Presented by: Keith Kam


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Cars/Motoring

Tags:  volkswagen group,  ev industry,  luxury cars,  audi,  porsche,  sales, 


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Is Kwai Chai Hong preserving heritage, or curating it for a modern audience? Its Co-Founder, Zeen Chang discusses the fine line between community and commodity.

12:00 PM

Popcorn Culture

(REPEAT) The team reviews Good Luck, Have Fun, Don't Die & Wuthering Heights on this episode of Popcorn Culture!

1:00 PM

Cruise Control

(REPEAT) Are Malaysians switching to EVs at an acceptable rate? We unpack where we are in this week's episode.

2:00 PM

Matt-Splained

(REPEAT) Instead of talking about equitable societies, AI has once again decided we have to revert to the ‘world in peril’ format. Richard and Matt try to make sense of it all. Again.

3:00 PM

Earth Matters

(REPEAT) We speak with Lanuza Layon, Chairperson of the Kampung Sungai Kurau Village Development and Security Committee, and Sarah Amer, a Community Organiser from Gerimis Art Project, about the broader struggle for Orang Asli land rights in Malaysia.

4:00 PM

Bar None

(REPEAT) We discuss the latest changes made to BWF's tournaments and competitions, set to take place from 2027 onwards.

5:00 PM

BBC World Service

Datshiane Navanayagam talks to two women whose life changing illnesses led them to set up new businesses after they discovered high street clothes are uncomfortable and difficult to wear when you have restricted mobility or medical needs.