BFM 89.9

HIGHLIGHTS 
Podcast  >  Night Shift  >  A Bit Of Culture  >  Branding Media Athleticism

Branding Media Athleticism

Kam Raslan | Azura Rahman | Ezra Zaid

15-Nov-19 21:00

Branding Media Athleticism

In this episode of A Bit of Culture, Kam ropes over Azura Rahman of BFM Style File fame and Head of Digital and Media of BFM, Ezra Zaid to pinpoint the brand of Malaysia, scrutinize the trend of extreme athleticism and delve into technology addiction. Kam, with an ambitious recommendation of a national arts council (spoiler alert), is puzzled with the country’s reluctance to invest in Malaysia’s branding. Azura confides to them her obsession with staying physically fit in the wake of a midlife crisis and dissects the minds of middle-aged ironman triathletes. And, to break the fourth wall, Ezra reflects on the role of stopping cues in digital media to prevent people from falling down the technological rabbit hole.

Produced by: Ali Johan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  HistoryPeople and Places

Tags:  A Bit of Culturebrand MalaysiaartsCENDANAASEANmarketingcore valuespeoplediversityextreme athleticismmedium.commidlife crisisL'Étape du TourIronman Triathlon2015 London Marathontechnology addictionstopping cuesscreen timeAdam AlterIrresistibleDaimlerdelete emailssocial mediaexistential dilemmanational arts councilRodrigo DuterteWellness or HellnessRhik SamadderSea Stories: My Life in Special OperationsWilliam McRaven





Play / Pause

Listen now : The 6AM Stretch: Thought-provoking discussions on ideas, people and events shaping our...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Vishnu Varathan, Head of Economics & Strategy, Mizuho Bank tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Dr. Deborah K. Elms of the Hinrich Foundation discusses the trade deals between the US and Indonesia, the Philippines, and Vietnam.

7:45 AM

Morning Brief

Raymon Ram, President, Transparency International Malaysia discusses the amendments to the Whistleblower Act 2010.

8:00 AM

The Breakfast Grille

Ibrahim Suffian of Merdeka Center and Shahril Hamdan of the Keluar Sekejap podcast join us to unpack the Madani government's track record at mid-term.

8:30 AM

Morning Brief

We break down the day’s top news with expert insights.

8:45 AM

Morning Brief

Brian Hioe of New Bloom Magazine explains the stakes as 24 Kuomintang lawmakers face a historic recall vote in Taiwan.

9:00 AM

Opening Bell

(REPEAT) Vishnu Varathan, Head of Economics & Strategy, Mizuho Bank tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

Ringgit & Sense

Khairi Shahrin Arief bin Baki, Deputy CEO at CGS International discusses asset classes and investment strategies.

10:05 AM

Open For Business

11:00 AM

Tech Talk

Bruce Yang, Co-Founder of SapiensAI, joins us to discuss what goes into building an AI-native workspace and what the future of AI-assisted work might look like.

12:00 PM

Enterprise Explores

1:00 PM

The Breakfast Grille Repeat

Ibrahim Suffian of Merdeka Center and Shahril Hamdan of the Keluar Sekejap podcast join us to unpack the Madani government's track record at mid-term.

2:05 PM

Discovery Hour

3:05 PM

Beyond the Ballot Box

4:05 PM

Health & Living

We dive into why autistic children struggle with repetitive, dichotomous or catastrophising thoughts, and why we should adjust our understanding of their needs.

5:00 PM

Top 5 at 5

6:00 PM

Talkback Thursday

8:00 PM

BBC World Service

Crowd Science tries to unpack the question of "what if the Earth spun backwards?"