BFM 89.9

HIGHLIGHTS 
Podcast  >  Night Shift  >  A Bit Of Culture  >  How Do You Manipulate Emotions Quickly?

How Do You Manipulate Emotions Quickly?

Kam Raslan | Vernon Adrian Emuang | Kuah Jenhan

02-Dec-22 21:00

How Do You Manipulate Emotions Quickly?

It’s all things advertising in this episode of A Bit of Culture featuring advertising veteran, Vernon Adrian Emuang and comedian-come-creative-director, Kuah Jenhan. Jenhan gets the ball rolling by wondering what’s the difference between creatives and suits in an agency. Vernon then tackles the notorious notion that the world of advertising is highly stressful, highly toxic, but highly paid, which leads to another interesting exchange among them. In the second part of the show, Kam looks at how emotions can be manipulated so fast in advertisements.

Produced by: Haniff Baharudin

Presented by: Kam Raslan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  culture

Tags:  creatives and suitsa bit of cultureemotionsadvertisingemotional manipulation





Play / Pause

Listen now : The 6AM Stretch: Thought-provoking discussions on ideas, people and events shaping our...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Managementtells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Dr. James Dorsey of RSIS discusses the ceasefire in Gaza.

7:45 AM

Morning Brief

Dr. Saizal Pinjaman of UMS discusses Budget 2026 allocations for Sabah and Sarawak.

8:00 AM

The Breakfast Grille

Dr Javid Abdelmoneim, International President of Médecins Sans Frontières discusses delivering care in war zones, staying neutral, and leading in crisis.

8:30 AM

Morning Brief

Dr Khor Swee Kheng, CEO, Angsana Health & Specialist in Public Policies discusses healthcare measures in Budget 2026.

8:45 AM

Morning Brief

Pankaj C. Kumar, Business Commentator on areas where Budget 2026 falls short.

9:00 AM

Opening Bell

(REPEAT) We bring you the latest on Bursa Malaysia and international capital markets.

9:15 AM

Opening Bell

Soong Wei Siang, Regional Head of Consumer, RHB Research discusses Budget 2026 impact on consumer sectors including the implementation of excise tax.

9:35 AM

People, Planet, Profit

Dr. Renard Siew, a Climate Change and Sustainability Expert discusses how Budget 2026’s green measures could shape Malaysia’s path toward net zero.

10:05 AM

Open For Business

Pavel Bains, CEO, Ambitionz, on game development with AI.

11:00 AM

Marketing Mojo

12:00 PM

Enterprise Explores

Datuk William Ng, National President, SAMENTA, discusses what the Budget 2026 means for SMEs and MTCs.

1:00 PM

The Breakfast Grille Repeat

Our flagship show, we feature both game-changers and groundbreakers in the hot seat.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Beyond the Ballot Box

Does Budget 2026 address the needs of ordinary Malaysians? We unpack it from the perspective of housing, pensions, social services and more.

4:05 PM

Health & Living

For children with serious and life-limiting illnesses, palliative care can make a world of difference, while still letting them simply be children. Hear from two experts on how.

5:00 PM

Top 5 at 5

6:00 PM

Talkback Tuesday

8:00 PM

BBC World Service

How should you complain to a restaurant if the food and services are not up to par? This is the topic that this episode of The Food Chain will try to unpack.