BFM 89.9

HIGHLIGHTS 
Podcast  >  Night Shift  >  Cruise Control  >  Marketing Mercedes-Benz

Marketing Mercedes-Benz

Mark Raine, Mercedes-Benz Malaysia

14-Aug-19 20:30

Marketing Mercedes-Benz

Between 2013 and 2018, Mercedes-Benz Malaysia recorded 5 consecutive sales records, launching them onto the front lines of the Malaysian luxury car market. In this episode, Ariff Roose went for a thrilling drive with Mark Raine, former Vice-President of Mercedes-Benz Malaysia, to find out how they did it.

Produced by: Ariff Roose

Presented by: Ariff Roose


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Business AnalysisAuto

Tags:  Mercedes-BenzMercedes-Benz MalaysiaMark RaineMercedes-AMG





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Vishnu Varathan, Head of Economics & Strategy, Mizuho Bank tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Imran Yusof, Head of Research, MBSB Research gives us an outlook for Malaysia's oil & gas sector in 2026.

7:45 AM

Morning Brief

Sabrina Firdaus Aloysius, Senior Executive of Research from IDEAS, shares insights into how influencers shape Malaysia’s political conversations.

8:00 AM

The Breakfast Grille

H.E. Gerhard Eisl, Austrian Ambassador to Malaysia, discusses how Austria’s culture, innovation, and opportunities are strengthening ties with Malaysia.

8:30 AM

Morning Brief

Dr. Joanne Orlando of Western Sydney University discusses the impact of Australia’s historic under-16 social media ban.

8:45 AM

Morning Brief

Datuk Dr Kuljit Singh, President of the Association Private Hospitals Malaysia, discusses the government’s ongoing review of the Private Healthcare Facilities and Services Act.

9:00 AM

Opening Bell

(REPEAT) Vishnu Varathan, Head of Economics & Strategy, Mizuho Bank tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

Ringgit & Sense

Kimberly Law, co-founder and licensed financial planner at Uno Advisers discusses what to do and what not to do with your first salary.

10:05 AM

Open For Business

Weisheng Neo, General Partner, Qualgro

11:00 AM

Tech Talk

Bala Kumar, Chief Product & Technology Officer, Jumio

12:00 PM

Enterprise Explores

Prashant Kumar, Founder, Entermind

1:00 PM

The Breakfast Grille Repeat

H.E. Gerhard Eisl, Austrian Ambassador to Malaysia, discusses how Austria’s culture, innovation, and opportunities are strengthening ties with Malaysia.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Beyond the Ballot Box

Malaysia’s interethnic income inequality story is marked by decades of inconsistent policy focus and overly broad ethnic categories. We speak to Dr Lee Hwok-Aun about a better way to understand and frame the issue.

4:05 PM

Health & Living

For years, lung cancer has been a leading cause of cancer-related deaths. We hear about some lung health developments in Malaysia which may bring hope to patients.

5:00 PM

Top 5 at 5

6:00 PM

Talkback Thursday