BFM 89.9

HIGHLIGHTS 
Podcast  >  Night Shift  >  That Time Of Night  >  Benjamin Yong

Benjamin Yong

Benjamin Yong, The BIG Group

04-Jun-15 20:00

Benjamin Yong

Tonight, we were joined by the founder of the Bright Ideas Group, Benjamin Yong. Possibly the only man in Malaysia who holds the title ‘Chief Eating Officer’, Benjamin finds free time for us to talk about food, weddings and even cute plush toys on Instagram.

 

Humbly started his adventure by making carrot cakes and selling it off to friends and cafes all over. Admitted the ingredients costed about RM13 and managed to sell it off for RM60, it's clear this is a man where entrepreneurship is finely embedded in his veins even if you don’t consider his family line.


Even so, Benjamin would want to remind everyone that money is not his key reason but it is for the love of good food that is the main driver for all of his ventures. Benjamin has made food that has never been seen out of a hotel, served to the general public with affordable prices. Much lauded as the Ferran Adrià of Malaysia, Benjamin is the man you’d talk about when considering a place to eat!

For the record, Benjamin scored 7


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: 

Tags:  ttonbenjamin yongfoodfoodiecarrot cakebig groupbiglondoncookbookdessertebay





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) Matthew Hardman, Chief Technology Officer for Asia Pacific at Hitachi Vantara, talks about the importance of building smarter, stronger data systems, and how they’re key to making AI actually work in the real world.

12:00 PM

Popcorn Culture

(REPEAT) The Popcorn Culture team reviews A Minecraft Movie and talks about video game adaptations!

1:00 PM

Cruise Control

(REPEAT) Are traditional used car dealers making a comeback? Daniel Fernandez from dsf.my thinks so! Tune in to find out.

2:00 PM

Matt-Splained

(REPEAT) How secure are your messaging apps? Richard Bradbury and Matt Armitage try to untangle the knot of modern apps and the legacy media they’re built on to sort the leaky vessels from the tight ships.

3:00 PM

Earth Matters

(REPEAT) Sabah has introduced its first-ever 10-year Bornean Sun Bear Action Plan (2025–2034) to tackle the pressing threats facing the species. Dr. Wong Siew Te, a wildlife biologist, tropical forest ecologist, and the CEO and Founder of the Bornean Sun Bear Conservation Centre (BSBCC) unpacks the plan.

4:00 PM

Bar None

(REPEAT) Jazeman Jaafar joins Bar None to talk about his latest victory and the appeal of endurance racing.

5:00 PM

BBC World Service

BFM presents the BBC World Service, which provides in-depth coverage of issues from around the world.