BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Climate Crisis: The Changing Attitudes and Brand Implications

Climate Crisis: The Changing Attitudes and Brand Implications

Arun Menon, Managing Director, Ipsos Malaysia

26-Apr-24 12:00

Climate Crisis: The Changing Attitudes and Brand Implications

On the back of Earth Day earlier this week, Enterprise explores the 2024 Earth Day report that was released by market research firm Ipsos Malaysia with Arun Menon, Managing Director at Ipsos Malaysia.

This is the 4th edition of the report and is based on a 33-country survey conducted where 24,000 people were interviewed between January 26th and February 9th.

Below are the 6 key findings from the report, which we explore in more depth in the show.

  • Globally, across 33 countries, a majority think governments, businesses and individuals have a responsibility to tackle climate change. But conviction has dropped notably over the past three years.

  • Millennial and Generation Z men feel more apathetic and fatalistic about climate change compared with older generations and with women. Three in ten say it’s already “too late” to tackle climate change. And this sense that it’s too late to take action on climate change is particularly strong among young men.

  • A majority globally believe that developed countries, with historically high emissions, should contribute more towards climate action. Perhaps unsurprisingly, those in developed countries are less likely to agree with this.

  • Although awareness is improving, globally, people continue to misjudge which household actions would have the most impact on reducing their carbon footprint. People overestimate the effectiveness of low impact actions such as recycling.

  • Most are optimistic that transitioning economies away from fossil fuels will have environmental benefits, but views are mixed on the economic and affordability impacts.

  • Financial incentives and access to information are the leading motivators globally that could spur more climate action by individuals, followed by seeing climate impacts in their country.

Produced by: Kishan Sivaswamy

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Corporatesmanagingenvironmentmarkets

Tags:  earth day 2024climate changegovernmentmillennialsgen-zenvironmentesg





Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Carlos Casanova, Senior Economist, UBP, tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Krystal Tan, Economist at ANZ Bank analyzes Thailand’s economy under new Prime Minister Anutin Charnvirakul and whether his team can deliver results.

7:45 AM

Morning Brief

Dr. Law Teik Hua, Associate Professor at Universiti Putra Malaysia on autonomous vehicles in Malaysia

8:00 AM

The Breakfast Grille

Laura Blanco & Abdelwahab Hani of the UN Committee Against Torture discuss humane alternatives to punishment.

8:30 AM

Morning Brief

Dr. Paul Anthony, Taylor’s University gives us his thoughts on EPF's efforts in rebuilding its savings.

8:45 AM

Morning Brief

Ahmad Dasuki bin Abdul Majid, Chief Executive of PTPTN discusses the repayment rate of PTPTN loans and the Lestari Pendidikan campaign.

9:00 AM

Opening Bell

(REPEAT) Carlos Casanova, Senior Economist, UBP, tells us where international markets are heading.

9:15 AM

Opening Bell

Jeremy Goh of CGSI Malaysia unpacks the second quarter corporate result season for Malaysia.

9:35 AM

The Property Show

Patrick Au, CEO of VYROX discusses how the smart home technology has evolved over the years.

10:05 AM

Open For Business

Hiro Tan, Managing Director, Rotiboy

11:00 AM

The Workplace

, Aon's Surendran Ramanathan shares findings from its 2025 Malaysia Employee Benefits and Wellbeing Report

12:00 PM

Enterprise Explores

Ganesh Kumar Bangah, Chair, e-Commerce Malaysia, PIKOM

1:00 PM

The Breakfast Grille Repeat

Laura Blanco & Abdelwahab Hani of the UN Committee Against Torture discuss humane alternatives to punishment.

2:05 PM

Discovery Hour

3:05 PM

Earth Matters

This Merdeka and Malaysia Day, we highlight a family whose love for nature runs deep. Wildlife photographer Anuar McAfee and his sons share their adventures exploring Terengganu’s forests, rivers, and skies.

4:05 PM

Health & Living

What happens when older adults misuse substances, such as their own prescription drugs? We speak to an expert to find out the dangers and how to help them.

5:00 PM

Top 5 at 5

6:00 PM

Big Issue

We speak to Dewan Rakyat Speaker, Tan Sri Dato' Johari bin Abdul about the Indonesian protests and what it says about parliamentary accountability.

7:00 PM

Stories of KL

Architect Yu Cher Tung shares how sketching with Urban Sketchers KL is a way of seeing and remembering the city through art.

8:00 PM

Cruise Control

Daniel Fernandez, Managing Editor, dsf.my