Contests and giveaways are great ways to give your brand a much-needed boost in terms of marketing points. But, it’s important to know the difference between the two, and what can be done to increase your likelihood of turning entrants into staying customers.

Produced by: Christine Wong

Presented by: Arvindh Yuvaraj & Freda Liu

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Categories:  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship,  SME

Tags:  Branding,  Marketing,