Would A Bad Ad Turn You Off From Your Favourite Brand?

Richard Bradbury | Freda Liu | Audrey Raj

29-Jul-19 12:00

Pause
Embed

There seems to be a spate of marketing gaffes of late. Kim Kardashian and her ‘Kimono’, Macy’s body-shaming plates, and recently Forever 21 thought it’d be a good idea to send out free diet bars in shipments to customers who ordered from their plus-size collection. How and why is there a disconnect between the ad agencies and the buying public?

Produced by: Christine Wong

Presented by: Richard Bradbury, Freda Liu, & Audrey Raj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: SME, Markets, Business Analysis, Personal Finance, Investments, Financial Literacy, Young Finance, Personal Development, Entrepreneurship

Tags: marketing, insensitivity, political correctness, advertising, Forever 21, Macys, ,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Alexandre Salesse, Partner at BCG, explains how the "Single Buyer" model and "Take or Pay" contracts have created a reliability gold standard at the cost of future flexibility.

12:00 PM

Just For Kicks

(REPEAT) The pundits look ahead to match week 27 of the EPL, featuring the big match between the wounded Arsenal against their neighbours in turmoil, Tottenham Hotspur.

1:00 PM

A Bit of Culture

(REPEAT) Does good always triumph over evil? Kam, Sheryll and Dhanya will unpack that, as well as talk about AI caricatures and whether it's cool to show off your partner on social media.

2:00 PM

Ringgit & Sense

(REPEAT) Dr. Mohaini Ahmad Basri, licensed financial planner with Wealth Vantage Advisory talks about EPF dividends, and who gets the most benefit from them.

2:30 PM

The Property Show

(REPEAT) Dr. YM Cheng, Founder and Principal Consultant of ChineseZodiacFengshui.com, discusses Fengshui outlook for Commercial and Residential properties for the upcoming Year of the Horse.

3:00 PM

Best of The Bigger Picture

(REPEAT) With TB cases on the rise and clusters reported across the country, we speak to a respiratory physician to break down what you need to know about the disease and precautions to take.

4:00 PM

Best of Evening Edition

(REPEAT) We speak to Balan, founder of a lion dance troupe and seasoned performer, about his journey to becoming part of this art form and what led to his passion for it.

5:00 PM

BBC World Service

This episode of The Life Scientific features Caroline Smith, Head of Collections and Principal Curator of Meteorites at the Natural History Museum, home to one of the finest meteorite collections in the world.

PROGRAMMES