BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Enterprise Explores  >  Would A Bad Ad Turn You Off From Your Favourite Brand?

Would A Bad Ad Turn You Off From Your Favourite Brand?

Richard Bradbury | Freda Liu | Audrey Raj

29-Jul-19 12:00

Would A Bad Ad Turn You Off From Your Favourite Brand?

There seems to be a spate of marketing gaffes of late. Kim Kardashian and her ‘Kimono’, Macy’s body-shaming plates, and recently Forever 21 thought it’d be a good idea to send out free diet bars in shipments to customers who ordered from their plus-size collection. How and why is there a disconnect between the ad agencies and the buying public?

Produced by: Christine Wong

Presented by: Richard Bradbury, Freda Liu, & Audrey Raj


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  SME,  Markets,  Business Analysis,  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship

Tags:  marketing,  insensitivity,  political correctness,  advertising,  Forever 21,  Macys,  , 


Latest Podcasts




Play / Pause

Listen now : Bar None: (REPEAT) Sports journalist T. Avineshwaran joins us to talk about...

Today’s Shows



11:00 AM

Best of Enterprise

(REPEAT) CF Fong, Executive Chairman of LGMS Berhad on how hijacked browser extensions became global security threats, and what SMEs can do to protect their data and workflows.

12:00 PM

Popcorn Culture

(REPEAT) A review of the latest attempt to reboot Superman and launch a DC movie franchise, followed by a discussion about the best superheroes of all time.

1:00 PM

Cruise Control

(REPEAT) Should you consider a used Proton X50, especially now? Daniel Fernandez from dsf.my shares his thoughts on the subject!

2:00 PM

Matt-Splained

(REPEAT) Matt and Richard discuss the narratives behind Builder.ai and what led to its downfall.

3:00 PM

Earth Matters

(REPEAT) The Bonn climate talks concluded with more gaps than gains, raising concerns for developing nations and the 1.5°C global warming limit on the road to COP30. Meenakshi Raman, the President of Sahabat Alam Malaysia, helps to unpack these implications.

4:00 PM

Bar None

(REPEAT) Sports journalist T. Avineshwaran joins us to talk about Harimau Malaya and the upcoming Malaysia Super League.

5:00 PM

BBC World Service

Two doctors from South Africa and Australia tell Ella Al-Shamahi from The Conversation about the rewards of working in rural communities and the challenges of being hundreds of miles from the nearest large hospital.