Forever 21 is yet another major brand that has struggled to survive in changing times. Them filing for bankruptcy reflects a shift in the way young people shop. There are lessons to be learned here about shopping behavior, generational gaps, and how some brands - no matter how huge - can lose their market share in a short amount of time.

Produced by: Christine Wong

Presented by: Richard Bradbury, Jeff Sandhu, & Arvindh Yuvaraj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Fashion,  Personal Finance,  Investments,  Financial Literacy,  Young Finance,  Personal Development,  Entrepreneurship,  SME

Tags:  Forever 21,  Fashion,  Clothing,  Style,  Finance,  Business,  Bankrupt,