Why Did Mastercard Change Its Logo?

Richard Bradbury | Arvindh Yuvaraj | Christine Wong

08-Jan-19 12:30

Pause
Embed

Mastercard’s removal of its own name from its iconic logo isn’t just a simple case of branding and aesthetics. The move has deeper implications and is an indication of where the company sees itself in the near future.

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: Personal Finance, Investments, Financial Literacy, Young Finance, Personal Development, Entrepreneurship, SME

Tags: Mastercard,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) We sit down with Shareen Ramli, founder of Siti Li Dining & Foodhall to discuss why she compares the trade to being a "stuntwoman", full of invisible bruises, and her mission to preserve the cosmopolitan heritage of Malay cuisine.

12:00 PM

Just For Kicks

(REPEAT) We react to the midweek European matches that saw Man City losing to Bodo/Glimt, as well as Spurs surviving a scare against Dortmund. Then, we preview Matchweek 23 of the English Premier League, including the big one - Arsenal hosting Man Utd at the Emirates.

1:00 PM

A Bit of Culture

(REPEAT) Kam, Vernon and Zan talk about the usage of AI, names and fictional biographies on another episode of A Bit of Culture.

2:00 PM

Ringgit & Sense

(REPEAT) Rajen Devadason, licensed financial planner talks about EPF's Retirement Income Adequacy framework.

2:30 PM

The Property Show

(REPEAT) Dato’ Ganesh Chinnappan, Managing Director of Raine & Horne International Zaki + Partners Sdn. Bhd., discusses the concept and reality of Build-to-Sell houses.

3:00 PM

Best of The Bigger Picture

(REPEAT) An expert shares the key problems with our urban planning & design today and key principles to build an equitable city for everyone.

4:00 PM

Best of Evening Edition

(REPEAT) We discuss urban planning and the upcoming Petaling Jaya Local Masterplan.

5:00 PM

BBC World Service

Roland Please uncovers the latest developments in the world of Earth Science, at the American Geophysical Union meeting in New Orleans.

PROGRAMMES