From Prime Time To Scroll Time

Amin Ashaari, Co-Founder, SoyaCincau

24-Feb-26 12:00

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Prime time once dictated how we watched entertainment.

Today, algorithms and endless feeds have replaced schedules, and audiences are consuming more content than ever, yet often feeling more fatigued by choice. As studios consolidate their content and short-form platforms reshape attention spans, what does this shift mean for the future of storytelling and the business of media?

We explore the move from “prime time” to “scroll time” with Amin Ashaari, Co-Founder of SoyaCincau.

Produced by: Richard Bradbury

Presented by: Richard Bradbury

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Categories: technology, managing, film

Tags: prime time, short-form platforms, entertainment, algorithm, content, storytelling,

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