Is Apple Innovating, Refining, or Playing Luxury?

Alexander Wong, Co-Founder, SoyaCincau | Amin Ashaari, Co-Founder, SoyaCincau

23-Sep-25 12:00

Is Apple Innovating, Refining, or Playing Luxury?

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Apple has moved far beyond selling gadgets. Each launch now reinforces a bigger story — an ecosystem that locks in millions of users worldwide. With the global rollout of the new iPhone, updated Apple Watch, iPads and more, including their arrival in Malaysia, Alexander Wong and Amin Ashaari, co-founders of SoyaCincau, discuss whether Apple is doubling down on luxury, lifestyle and loyalty rather than breakthrough innovation.

Produced by: Kishan Sivaswamy, Carol Wong

Presented by: Richard Bradbury

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Categories: technology, markets, culture

Tags: iphone17, apple launch 2025, apple ecosystem, tech consumer trend, luxury tech brands, apple,

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