Is Live Shopping The Future Of E-commerce?

Pablo Che León, General Manager for Southeast Asia, VTEX

27-Apr-22 12:00

Is Live Shopping The Future Of E-commerce?

Pause
Embed

According to Meltwater, more than 1.4 million social media conversations around livestream shopping took place in Southeast Asia last year, doubling the same period in 2020. A study by iKala also revealed that 33 percent of Singaporeans who shopped on social media platforms in 2021 did so because of its engaging experience, such as through live-selling.

While live shopping may be one of the hottest ecommerce trends now, it seems like only smaller sellers are taking advantage of the trend, with many bigger online retailers still unsure of the impact of live shopping.

Image Credit: Shutterstock | MAGNIFIER

Produced by: Richard Bradbury

Presented by: Christine Wong, Arvindh Yuvaraj

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: business analysis, entrepreneurship, SME, trends and forecasts, markets, technology, tech, fashion, food

Tags: live shopping, ecommerce, marketing, consumer behaviour,

Today’s Shows

6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Tony Nash, CEO, Complete Intelligence, tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Michael Montesano, Associate Senior Fellow at the ISEAS–Yusof Ishak Institut on Thailand's Shinawatra family's triple court test

7:45 AM

Morning Brief

Nik Nazmi Nik Ahmad, MP for Setiawangsa talks about reimplementing local government elections in Kuala Lumpur.

8:00 AM

The Breakfast Grille

Artist Jalani Abu Hassan and Beverly Yong, Co-founder of RogueArt, discuss Malaysia’s evolving art scene.

8:30 AM

Morning Brief

Theebalakshmi Kunasekaran, Research Associate at KRI, discusses how residents’ interests can be safeguarded if the URA comes into force.

8:45 AM

Morning Brief

(REPEAT) We dive into the local and international news that matters to you.

9:00 AM

Opening Bell

(REPEAT) Tony Nash, CEO, Complete Intelligence, tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

Ringgit & Sense

Dr Song Bee Lian, Associate Professor, School of Management and Business, MILA University talks about consumer behavior in Malaysia.

10:05 AM

Open For Business

Vibefam's CEO Serene Lim on processing over $1M monthly and building a localised SaaS 'growth OS' for Asia's service businesses.

11:00 AM

Tech Talk

Alex Liew, Chairman at PIKOM, and TK Choo, Director at Kabel, join us to explore how hackathons are bridging the employability gap while helping businesses attract and retain digital-savvy talent.

12:00 PM

Enterprise Explores

BMI's Darren Tay unpacks the early data on how US tariffs are impacting Asia, from export 'frontloading' to surprisingly resilient financial markets.

1:00 PM

The Breakfast Grille Repeat

Artist Jalani Abu Hassan and Beverly Yong, Co-founder of RogueArt, discuss Malaysia’s evolving art scene.

2:05 PM

Discovery Hour

3:05 PM

Beyond the Ballot Box

We speak to economist Geoffrey Williams about the key economic policies that Prime Minister Anwar Ibrahim should prioritise.

4:05 PM

Health & Living

Newborn screening seems simple but its impact can be life changing when it picks up rare and severe disorders early, giving these babies a chance at life when they then can be treated early. We find out more.

5:00 PM

Top 5 at 5

6:00 PM

Talkback Thursday

What is your favourite thing about Malaysia, or being Malaysian?

8:00 PM

BBC World Service

This episode of Crowd Science unpacks all-things camouflage - from the design to the science behind it.

PROGRAMMES