Social Commerce is the Future of Online Shopping

Vartika Verma, Vice President Global Marketing, Yellow.ai

21-Jan-22 13:00

Social Commerce is the Future of Online Shopping

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Online retail is constantly evolving, and social media has become a pivotal part of the online shopping journey. While platforms like Instagram were used mainly for advertising products in the past, it has quickly turned into its own e-commerce platform, providing consumers with a more personalized shopping experience. Online shopping is here to stay, but it seems like social commerce is the form it’ll take moving forward.

Image Credit: Shutterstock | Rawpixel.com

Produced by: Arvindh Yuvaraj

Presented by: Audrey Raj, Freda Liu

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Categories: business analysis, entrepreneurship, SME, markets, trends and forecasts, technology, people and places, tech

Tags: instagram, tiktok, facebook, ecommerce, retail, ads, content, EBB-Allianz,

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