More consumers are starting to question whether expensive skincare really means better results, or just better branding. As the demand for transparency grows, some brands are changing the way we think about quality and price.

One of those brands is The Ordinary. Known for science-backed formulas without the luxury markup, they’ve made high-performance skincare more accessible by focusing on ingredients that work – not marketing gimmicks. Today, we discuss the science behind skincare innovation, why beauty pricing is often misleading, and how The Ordinary is challenging industry norms.

Produced by: Carol Wong

Presented by: Richard Bradbury

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Categories:  markets,  economy

Tags:  luxury skincare alternatives,  skincare,  beauty products,  consumer marketing,  consumer behaviour,