BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  Mobile-First Marketing: Winning Malaysia’s Digital Consumers

Mobile-First Marketing: Winning Malaysia’s Digital Consumers

Ranganathan Somanathan, Chief Global Growth Officer, Billups

25-Feb-25 11:00

Mobile-First Marketing: Winning Malaysia’s Digital Consumers

With over 90% of Malaysians accessing the internet via smartphones, businesses must prioritise mobile-friendly strategies to effectively engage this audience. But what does it take to truly connect with consumers in a mobile-first market? How can brands optimise user experience and convenience on mobile platforms? We break this down and more with Ranganathan Somanathan, the newly appointed Chief Global Growth Officer at Billups, an independent out-of-home media agency.

Produced by: Richard Bradbury, Kishan Sivaswamy

Presented by: Richard Bradbury


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  markets,  managing

Tags:  mobile apps,  digital marketing,  mobile marketing,  ai,  technology,  advertising, 


Latest Podcasts




Play / Pause

Listen now : BFM 89.9 -- The Business Station

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Shane Oliver, Chief Economist, AMP Capital tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Professor Dr Abhimanyu Veerakumarasivam of Sunway Medical School shares on the future of global health security and renewed fears over vaccine safety.

7:45 AM

Morning Brief

Dr. Joshua Netto, Blue Stone Management Sdn. Bhd discusses findings from the Putra Heights explosion report.

8:00 AM

The Breakfast Grille LIVE

Teh Wee Chye of Malayan Flour discusses how global macroeconomic and geopolitical issues are affecting the prices of wheat and grain, how its poultry segment is performing, and more.

8:30 AM

Morning Brief

Prof. James Chin of University of Tasmania discusses Sabah’s political turmoil over a bribery scandal involving 15 politicians and RM4 million in alleged kickbacks.

8:45 AM

Morning Brief

Chin Chee Seong of the SME Association of Malaysia discusses whether businesses are ready for the SST expansion taking effect today.

9:00 AM

Opening Bell

(REPEAT) Shane Oliver, Chief Economist, AMP Capital tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

People, Planet, Profit

Rutuja Tendolkar of ERM weighs in on how businesses should navigate both economic and social risks in data center development.

10:05 AM

Open For Business

Metal Brain Studio’s Charlie Chan shares how slapstick hit Oko Lele grew from a YouTube series into a global IP, and what it takes to turn digital content into a scalable, revenue-generating brand.

11:00 AM

Marketing Mojo

12:00 PM

Enterprise Explores

Optimism vs Headcount: A 2025 Workforce Paradox. Aon's Rahul Chawla breaks down the 2025 workforce paradox where business optimism is high but hiring remains flat, and what it means for talent strategy.

1:00 PM

The Breakfast Grille Repeat

Teh Wee Chye of Malayan Flour discusses how global macroeconomic and geopolitical issues are affecting the prices of wheat and grain, how its poultry segment is performing, and more.

2:05 PM

Discovery Hour

3:05 PM

Beyond the Ballot Box

We speak to the vice chief of DAP’s youth wing on building a progressive Malaysia from within the system.

4:05 PM

Health & Living

Months after the deadly earthquake in Myanmar, do people have access to safe water? We speak to an expert on the ground to find out how they’re plugging the gaps.

5:00 PM

Top 5 at 5

6:00 PM

Talkback Tuesday

8:00 PM

BBC World Service