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Mobile-First Marketing: Winning Malaysia’s Digital Consumers

Ranganathan Somanathan, Chief Global Growth Officer, Billups

25-Feb-25 11:00

Mobile-First Marketing: Winning Malaysia’s Digital Consumers

With over 90% of Malaysians accessing the internet via smartphones, businesses must prioritise mobile-friendly strategies to effectively engage this audience. But what does it take to truly connect with consumers in a mobile-first market? How can brands optimise user experience and convenience on mobile platforms? We break this down and more with Ranganathan Somanathan, the newly appointed Chief Global Growth Officer at Billups, an independent out-of-home media agency.

Produced by: Richard Bradbury, Kishan Sivaswamy

Presented by: Richard Bradbury


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Categories:  markets,  managing

Tags:  mobile apps,  digital marketing,  mobile marketing,  ai,  technology,  advertising, 


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