The Honey Scam: A Wake-Up Call for Influencers & Affiliates?

René E. Menezes, Executive Director, Remix

14-Jan-25 11:00

The Honey Scam: A Wake-Up Call for Influencers & Affiliates?

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When a popular browser extension allegedly poaches affiliate commissions, creators and influencers are left asking: did Honey cheat them, or is this just business as usual? In this episode of Marketing Mojo, we unpack the “Honey Scam,” a cautionary tale that has rocked the affiliate marketing world.

Accusations against the Honey browser extension, owned by PayPal, suggest it hijacked affiliate links, depriving creators and influencers of rightful earnings. We explore flaws in the “last-click-wins” model, strategies for protecting influencer revenue, and the deeper implications of this controversy.

Join us as we demystify the affiliate marketing model and consider what these revelations mean for the future of the industry.

Produced by: Carol Wong

Presented by: Roshan Kanesan

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Categories: markets, technology, managing, controversies, international, entrepreneurs

Tags: affliate marketing, influencer revenue, commission poaching, browser extensions controversy, Honey extension scandal, digital trust, last-click model, creator economy,

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