BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Marketing Mojo  >  The Honey Scam: A Wake-Up Call for Influencers & Affiliates?

The Honey Scam: A Wake-Up Call for Influencers & Affiliates?

René E. Menezes, Executive Director, Remix

14-Jan-25 11:00

The Honey Scam: A Wake-Up Call for Influencers & Affiliates?

When a popular browser extension allegedly poaches affiliate commissions, creators and influencers are left asking: did Honey cheat them, or is this just business as usual? In this episode of Marketing Mojo, we unpack the “Honey Scam,” a cautionary tale that has rocked the affiliate marketing world.

Accusations against the Honey browser extension, owned by PayPal, suggest it hijacked affiliate links, depriving creators and influencers of rightful earnings. We explore flaws in the “last-click-wins” model, strategies for protecting influencer revenue, and the deeper implications of this controversy.

Join us as we demystify the affiliate marketing model and consider what these revelations mean for the future of the industry.

Produced by: Carol Wong

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  marketstechnologymanagingcontroversiesinternationalentrepreneurs

Tags:  affliate marketinginfluencer revenuecommission poachingbrowser extensions controversyHoney extension scandaldigital trustlast-click modelcreator economy





Play / Pause

Listen now : The 6AM Stretch: Thought-provoking discussions on ideas, people and events shaping our...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Carlos Casanova, Senior Economist, UBP tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Trung Ghi, Head of Energy & Utilities Practice, Arthur D. Little, Asia Pacific on the rare earth global supply chain.

7:45 AM

Morning Brief

Prof. James Chin of the University of Tasmania weighs in on Sabah’s 40% revenue ruling.

8:00 AM

The Breakfast Grille

Frank Wee of Insights Analytics Bhd shares the company’s next growth phase ahead of its Bursa ACE Market listing.

8:30 AM

Morning Brief

Dr. Khoo Ying Hooi, Universiti Malaya discusses expectations for the ASEAN Summit.

8:45 AM

Morning Brief

(REPEAT) We dive into the local and international news that matters to you.

9:00 AM

Opening Bell

(REPEAT) Carlos Casanova, Senior Economist, UBP tells us where international markets are heading.

9:15 AM

Opening Bell

We take a look at the FBM KLCI as well as regional capital markets.

9:35 AM

The Property Show

Kelvin Yip, President of MIEA discusses how the industry is working to raise standards amid fraud and illegal practices.

10:05 AM

Open For Business

Keong Chun Chieh, Founder & CEO, IGL Coatings

11:00 AM

The Workplace

David Barr, CEO - Offshoring, Robert Walters

12:00 PM

Enterprise Explores

Aparna Bharadwaj, Managing Director & Senior Partner; and Global Leader of BCG’s Global Advantage Practice

1:00 PM

The Breakfast Grille Repeat

Our flagship show, we feature both game-changers and groundbreakers in the hot seat.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Earth Matters

4:05 PM

Health & Living

5:00 PM

Top 5 at 5

6:00 PM

Big Issue

We unpack the football scandal that rocked Malaysia with a lawyer, sports journalist and a stateless activist.

7:00 PM

Stories of KL

8:00 PM

Cruise Control

Daniel Fernandez, Managing Editor, dsf.my