With the bold claim of "Making Teh Tarik Great Again", this new F&B brand is on a mission to elevate Malaysia's unofficial national drink. But this is no ordinary startup, it's built on a 96-year family legacy in the B2B tea supply business.

Founder Koh Peng Chye joins us to share his story. He explains why he expanded from his family's established B2B trade to a B2C brand, driven by a frustration with inconsistent brewing, and details his ambitious plan to scale by automating the perfect "leaf to cup" experience before expanding.

We discuss:

• The mission to establish a global brand for Teh Tarik.

• The strategic expansion from a 96-year-old B2B tea supplier to a B2C brand.

• Their "leaf to cup"  quality control advantage over funded competitors.

• The scaling strategy: developing bespoke machinery to automate the brewing process.

• Their "living lab"  outlet and plans for FMCG and future fundraising.

Produced by: Roshan Kanesan, Carol Wong

Presented by: Roshan Kanesan

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Categories:  food,  SME,  entrepreneurs

Tags:  F&B Business,  B2C strategy,  brand building,  family business,  sme malaysia,