How KyoChon Made Korean Fried Chicken a Malaysian Favourite
Terry Goh, CEO, KyoChon Malaysia
02-May-25 10:00

Embed Podcast
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
Close
We take a flavourful dive into the world of Korean fried chicken with Terry Goh, CEO of KyoChon Malaysia. From its South Korean roots in 1991 to its Malaysian debut in 2014, KyoChon has become a household name in Malaysia’s F&B scene, now boasting 36 outlets nationwide. Terry shares the story behind the brand’s expansion into Malaysia, the strategies that fueled its rapid growth, and how KyoChon continues to stand out in an increasingly crowded and competitive market.
Produced by: Kishan Sivaswamy
Presented by: Richard Bradbury
This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.
Tags: korean fried chicken chain, brand expansion, franchise, f&b industry, brand localisation,