Launched in the midst of the 2020 pandemic, Malaysian footwear brand Machino is on a mission to prove you don't have to sacrifice comfort for style. Now a seven-figure business with ambitions to hit eight figures this year, what's the story behind these two sisters and their shoe brand?

Co-founders Esther and Amy Tai join us to share their journey of building a D2C brand from scratch. They discuss their "comfort-first" R&D process, their modern omnichannel strategy powered by TikTok Shop, and how their signature "Hana flower" design has become a valuable piece of intellectual property.

We discuss:

• The journey of building a 7-figure D2C footwear brand.

• Their "comfort-first" R&D process using unique foam insoles.

• How they leverage their "Hana flower" IP for branding and major collaborations.

• Their omnichannel strategy, including the surprising power of TikTok Shop.

• Their plans for new product categories and international expansion.

Produced by: Roshan Kanesan, Carol Wong

Presented by: Roshan Kanesan

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Categories:  Women in Business,  Corporates,  managing,  fashion,  entrepreneurs

Tags:  D2C,  Direct-to-Consumer,  fashion,  e commerce,  brand building,  tiktok shop,