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Podcast  >  Enterprise  >  Open For Business  >  Protech’s Road to 9-Figures: From Badminton to Pickleball

Protech’s Road to 9-Figures: From Badminton to Pickleball

Dato' Ronnie Chong, Founder & Managing Director, Absolute Protech Sports

11-Jun-25 10:00

Protech’s Road to 9-Figures: From Badminton to Pickleball

How does a homegrown Malaysian badminton brand, with roots in 1980s shuttlecock manufacturing, scale to an eight-figure business with a presence in over 40 countries? For Absolute Protech Sports, the answer lies in branding, product innovation, and a deep understanding of what players want.

Founder and Managing Director Dato’ Ronnie Chong shares the four-decade journey of Protech. He discusses the transition from a family manufacturing business to a modern marketing and distribution powerhouse, and why they are making a significant bet on the meteoric rise of pickleball, but also why they’re looking into padel.

We discuss:

  • The strategy for growing from an 8-figure to a 9-figure business.

  • How to compete with global sports giants on quality and price.

  • Why Protech is betting big on pickleball as the "new social sport."

  • Product innovation, from hybrid shuttlecocks to pickleball floor mats.

  • Key lessons on organic growth, delegation, and building a brand.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


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Categories:  marketseconomysportsentrepreneurs

Tags:  sports businessbrand buildingentrepreneurshippickleballbadminton





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