What if you took the feelings of indulgence, sensation, and pleasure that we associated with snacks and married them to the classic marketing adage that sex, indeed, sells? Ho Yeou Shen, founder and creative director of tudòs, and tudòs’ copywriter, Chong Yoke Sim, discuss their very cheeky marketing strategy of risqué branding for their satisfying snacks.

Produced by: Christine Wong

Presented by: Christine Wong

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Categories:  business analysis,  SME,  entrepreneurs,  trends and forecasts,  food,  visual arts

Tags:  f&b,  food and beverage,  snacks,  chips,  homemade,  marketing,  branding,  OFB-BossBoleh,