The Sweet Journey of Sugar and I

Ilyas Alsagoff, Co-Founder and Director, Sugar and I

24-Sep-24 10:00

Pause
Embed

Today on the show, we speak with Ilyas Alsagoff, Co-Founder and Director at Sugar and I, a local bakery outlet that sells homemade desserts and are famously known for their bomboloni.

Founded in 2013 by Ilyas and his sister, Sharifah Nur Ilisa, Sugar and I began when the siblings started baking brownies for their parents with a heartwarming mission: to bring joy through baking. 9 years later, their passion for baking has now become a growing business, with over 10 products on the menu, custom-made cake and cookie services and TTDI being their fifth store outlet as of today.

With that in mind, we speak with Ilyas on the journey the siblings took from baking brownies for their parents to selling bomboloni across multiple stores in KL, the challenges faced by the business in a very tough and competitive F&B industry as well as their foreseeable expansion plans moving forward.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: markets, food, entrepreneurs, managing, personal development

Tags: bomboloni, f&b industry, bakery, baking,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) Alexandre Salesse, Partner at BCG, explains how the "Single Buyer" model and "Take or Pay" contracts have created a reliability gold standard at the cost of future flexibility.

12:00 PM

Just For Kicks

(REPEAT) The pundits look ahead to match week 27 of the EPL, featuring the big match between the wounded Arsenal against their neighbours in turmoil, Tottenham Hotspur.

1:00 PM

A Bit of Culture

(REPEAT) Does good always triumph over evil? Kam, Sheryll and Dhanya will unpack that, as well as talk about AI caricatures and whether it's cool to show off your partner on social media.

2:00 PM

Ringgit & Sense

(REPEAT) Dr. Mohaini Ahmad Basri, licensed financial planner with Wealth Vantage Advisory talks about EPF dividends, and who gets the most benefit from them.

2:30 PM

The Property Show

(REPEAT) Dr. YM Cheng, Founder and Principal Consultant of ChineseZodiacFengshui.com, discusses Fengshui outlook for Commercial and Residential properties for the upcoming Year of the Horse.

3:00 PM

Best of The Bigger Picture

(REPEAT) With TB cases on the rise and clusters reported across the country, we speak to a respiratory physician to break down what you need to know about the disease and precautions to take.

4:00 PM

Best of Evening Edition

(REPEAT) We speak to Balan, founder of a lion dance troupe and seasoned performer, about his journey to becoming part of this art form and what led to his passion for it.

5:00 PM

BBC World Service

This episode of The Life Scientific features Caroline Smith, Head of Collections and Principal Curator of Meteorites at the Natural History Museum, home to one of the finest meteorite collections in the world.

PROGRAMMES