The Tapping Tapir

Ivan Lee, Co-Founder, The Tapping Tapir

11-Jun-24 10:00

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We speak with Ivan Lee, Co-Founder of The Tapping Tapir, a Malaysian beverage company known for its unique range of artisanal sodas made from natural ingredients. The Tapping Tapir began its journey at local artisanal markets in Kuala Lumpur and has grown significantly since its inception.

Ivan shares insights on the challenges and opportunities of scaling a homegrown business in the post-pandemic world. We discuss strategies for navigating supply chain disruptions, maintaining product quality, and leveraging digital marketing to reach a wider audience.

Produced by: Kishan Sivaswamy

Presented by: Richard Bradbury

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Categories: markets, managing, food, entrepreneurs

Tags: soda, business, entrepreneur, f&b, e-commerce,

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