Turning Health Challenges Into a Tasty Business Opportunity
Ramya Ragupathi, Founder and Director, Oh My Goodness!
19-Dec-24 10:00
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From baking at home with limited resources to navigating factory spaces and certifications, what started as a personal mission to address her own health challenges has turned into a full-time business for Ramya Ragupathi, Founder and Director of Oh My Goodness!
Specialising in foods free from gluten, dairy, and refined sugar, Ramya has built a brand that caters to consumers seeking allergen-friendly, accessible, and delicious alternatives.
Oh My Goodness! is now entering the Malaysian market with a partnership with The Food Purveyor, targeting customers through premium stores like Village Grocer and Ben’s Independent Grocer.
Here are some highlights from the conversation:
- Personal Health Journey: Ramya's health issues led her to a food elimination diet, sparking her passion for allergen-friendly foods.
- Founding Story: Oh My Goodness! started as a personal baking experiment and grew into a full-fledged business, with initial products like the signature dark chocolate cake.
- Challenges of Starting Up: From baking at home to shared factory spaces, Ramya navigated regulatory hurdles and financial challenges while staying true to her vision.
- Product Philosophy: A focus on natural ingredients, consumer transparency, and food safety certifications, including Muis Halal and ISO 22000.
- Malaysian Market Entry: Partnering with The Food Purveyor, the company is expanding into Village Grocer and Bens Independent Grocer with plans to grow its product range.
- Entrepreneurial Resilience: Overcoming pandemic setbacks, balancing personal consultancy work, and reinvesting into her business to achieve profitability.
- Future Goals: Scaling regionally, introducing new products like a gluten-free pandan cake, and staying committed to creating accessible, delicious allergen-free food.
Produced by: Roshan Kanesan
Presented by: Roshan Kanesan
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Categories: markets, Women in Business, managing, food, wellness, entrepreneurs
Tags: allergen friendly, alternative food, business, f&b sector,