BFM 89.9

HIGHLIGHTS 
Podcast  >  Enterprise  >  Raise Your Game  >  Driving Sales #1: 5 Techniques To Better Rapport Building

Driving Sales #1: 5 Techniques To Better Rapport Building

Jeevan Sahadevan, Founder, Leverage Lab

02-Oct-23 11:00

Driving Sales #1: 5 Techniques To Better Rapport Building

As we enter the last quarter of 2023, we are now entering crunch time for sales teams to meet their targets and KPIs for the year. With this in mind, we’re going to spend the next 3 weeks here on Raise Your Game focused on sales.

In the first episode of this 3-part series, we’re zeroing in on two critical skills that could make or break your sales efforts as the world navigates through economic uncertainty: Building Rapport and Prospect Diagnostics. These are pivotal points that shape how you interact with your prospects and, ultimately, close deals. In fact, without these skills, your sales team may struggle to function as the well-oiled machine that your business needs.

To help us dissect and navigate these skills in this episode is Jeevan Sahadevan, the Founder of Leverage Labs. We delve into the psychology of building rapport, how it can set the stage for a successful sales process, and then shift gears to discuss the art of asking powerful questions that reveal what truly motivates your prospects to buy.

Produced by: Roshan Kanesan

Presented by: Roshan Kanesan


This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  the workplaceCorporatespersonal developmententrepreneursSME

Tags:  sales personsaleskpiprospectssales team





Play / Pause

Listen now : The 6AM Stretch: Thought-provoking discussions on ideas, people and events shaping our...

Today’s Shows



6:00 AM

The 6AM Stretch

Thought-provoking discussions on ideas, people and events shaping our lives.

7:00 AM

World Market Watch

Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

7:15 AM

Morning Brief

We recap global and local headlines from today's papers and portals.

7:30 AM

Morning Brief

Kenneth Loh, Analyst at Bloomberg Intelligence discusses the outlook for the shipping sector in light of conflict in the Middle East.

7:45 AM

Morning Brief

Captain Mohd Radzi Mohamad Alias of the Civil Aviation Authority of Malaysia (CAAM) discusses how US-Iran military attacks are disrupting aviation and what it means for flight safety.

8:00 AM

The Breakfast Grille

Julia Lau of the ISEAS and Muhammad Haziq Jani of the RSIS share insights on Indonesia’s political and economic trajectory under President Prabowo Subianto.

8:30 AM

Morning Brief

Sharon Zollner, Chief Economist of ANZ Bank New Zealand, discusses the New Zealand's economy and its impact and implications.

8:45 AM

Morning Brief

Dr Oh Ei Sun, Principal Adviser of Pacific Research Centre, discusses the unfolding Malaysian political events.

9:00 AM

Opening Bell

(REPEAT) Joe Quinlan, Chief Market Strategist, US Trust-BOA Private Wealth Management tells us where international markets are heading.

9:15 AM

Opening Bell

(REPEAT) Kenneth Loh, Analyst at Bloomberg Intelligence discusses the outlook for the shipping sector in light of conflict in the Middle East.

9:35 AM

BBC The Inquiry

Can the world catch China in the rare earths race?

10:05 AM

Open For Business

When AI Becomes the Search Engine. As AI-powered interfaces reshape how people search for information, the rules of digital marketing are shifting. We speak with Alvin Koay, Founder and CEO of Growth.pro, a Penang-based agency helping brands move beyond traditional keyword-based SEO toward AI-driven visibility. Alvin explains the idea behind AI Citation Engineering, how Growth.pro helps brands become sources that AI systems reference directly, and how this approach translates into measurable results for clients in a rapidly evolving search landscape.

11:00 AM

Marketing Mojo

Has PR Earned Its Seat at the Table? PR teams are under pressure to prove ROI, yet many still rely on traditional metrics. Mimrah Mahmood of Meltwater talks about leadership alignment, AI’s impact, and whether PR in APAC is ready to move from activity to outcomes.

12:00 PM

Enterprise Explores

1. Alun Jones, Project Director of Montgomery Asia (organiser of ICBS 2026) 2. Koh Wei Yang, General Manager of Barista Guild Awards

1:00 PM

The Breakfast Grille (REPEAT)

Julia Lau of the ISEAS and Muhammad Haziq Jani of the RSIS share insights on Indonesia’s political and economic trajectory under President Prabowo Subianto.

2:05 PM

Discovery Hour

An eclectic selection of BBC shows, curated with variety in mind.

3:05 PM

Beyond the Ballot Box

4:05 PM

Health & Living

5:00 PM

Top 5 at 5

A countdown of the 5 biggest stories of the day, to catch you up on all you need to know!

6:00 PM

Talkback Tuesday