MSP300 The IKEA Effect: Matt’s Guide To Avoiding Effort

Matt Armitage, Founder, Kulturpop

25-Oct-24 11:00

MSP300 The IKEA Effect: Matt’s Guide To Avoiding Effort

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We've hit a big milestone: 300 episodes! And in typical fashion Matt Armitage and Richard Bradbury have decided to celebrate it next week with an AMA-style episode diving into your biggest fears about the future. From AI taking over jobs to the role of Big Tech, healthcare, climate change, and the future of streaming services – nothing's off the table!

So, what are they on about today? Tech giants like Google, Amazon, and Microsoft turning to nuclear power, for starters. Matt seems strangely happy about the idea of small modular reactors (SMRs), if only to meet the massive energy needs of AI data centres.

Most of all, they spend most of the episode avoiding the real topic, thus outlining the effort paradox: why we avoid effort even when it’s good for us.

TLDR re:effort? Don’t forget to drop us your burning questions about the future on our socials. We’ll do our best to ease your existential tech dread!

Produced by: Richard Bradbury

Presented by: Richard Bradbury

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Categories: technology, managing, international, environment

Tags: ai, artificial intelligence, Small Modular Reactors, SMRs, big tech,

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