MSP300 The IKEA Effect: Matt’s Guide To Avoiding Effort

Matt Armitage, Founder, Kulturpop

25-Oct-24 11:00

MSP300 The IKEA Effect: Matt’s Guide To Avoiding Effort

Pause
Embed

We've hit a big milestone: 300 episodes! And in typical fashion Matt Armitage and Richard Bradbury have decided to celebrate it next week with an AMA-style episode diving into your biggest fears about the future. From AI taking over jobs to the role of Big Tech, healthcare, climate change, and the future of streaming services – nothing's off the table!

So, what are they on about today? Tech giants like Google, Amazon, and Microsoft turning to nuclear power, for starters. Matt seems strangely happy about the idea of small modular reactors (SMRs), if only to meet the massive energy needs of AI data centres.

Most of all, they spend most of the episode avoiding the real topic, thus outlining the effort paradox: why we avoid effort even when it’s good for us.

TLDR re:effort? Don’t forget to drop us your burning questions about the future on our socials. We’ll do our best to ease your existential tech dread!

Produced by: Richard Bradbury

Presented by: Richard Bradbury

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: technology, managing, international, environment

Tags: ai, artificial intelligence, Small Modular Reactors, SMRs, big tech,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) We explore the move from “prime time” to “scroll time” with Amin Ashaari, Co-Founder of SoyaCincau.

12:00 PM

Just For Kicks

(REPEAT) After the North London Derby, Arsenal will now have to face Liam Rosenior's Chelsea. Will they pass this test? Our pundits share their thoughts and look ahead to the weekend's games.

1:00 PM

A Bit of Culture

(REPEAT) Kam, Michael Gong and Sudais Ferhard get together to talk about Nostradamus, revenge of the nerds and Seedance videos that are wildly popular now.

2:00 PM

Ringgit & Sense

(REPEAT) Yuvarajan Periyan, licensed financial planner and co-founder of Uno Advisers talks about 'Pig Butchering' scams.

2:30 PM

The Property Show

(REPEAT) Datuk Ho Hon Sang, REDHA President discusses Malaysia’s resilient property market and 2026 outlook.

3:00 PM

Best of The Bigger Picture

(REPEAT) We often hear about neighbourhoods being evicted, houses being torn down and communities organising against the state government or private developers. In this episode, we discuss the politics of eviction in Malaysia.

4:00 PM

Best of Evening Edition

(REPEAT) A Skeptic’s Take on the Epstein Files

5:00 PM

BBC World Service

The Life Scientific speaks to neuropsychologist Professor Julia Simner, who runs the Multisense lab at the University of Sussex and has pioneered research into understanding how special brains process our sensory world in special ways.

PROGRAMMES