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Zara's Controversial Ad Campaign

Emir Shafri, chief creative officer, Publicis Groupe

13-Dec-23 17:00

Zara's Controversial Ad Campaign

Calls to boycott fashion brand Zara have escalated; this comes after they received heavy criticism over their new ad campaign, which featured mannequins that were missing limbs and statues wrapped in white shrouds. Critics say the campaign was a "mockery" of the attacks on Gaza. We discuss how ad campaigns are conceptualised, and how they might navigate sensitivities around hot-button issues and events.

Image Credit: Unsplash

Produced by: Alia Zefri

Presented by: Lee Chwi Lynn, Sharmilla Ganesan, Sharaad Kuttan


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Categories:  culture,  controversies

Tags:  zara,  boycott,  gaza,  israel,  palestine,  advertising, 


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