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Malaysia To Highlight Culture, Target High-Value Tourists

Nigel Wong, President, The Malaysian Association of Tour & Travel Agents (MATTA)

26-Sep-25 07:45

Malaysia To Highlight Culture, Target High-Value Tourists

According to Nigel Wong, President of the Malaysian Association of Tour & Travel Agents (MATTA), Visit Malaysia Year 2026 will highlight the country’s cultural richness and unique destinations, aligning with global travel trends. He added that Malaysia should focus on attracting high-value tourists who can contribute more spending during their visits.

Image Credit: Shutterstock.com

Produced by: Tun Hizami Hashim

Presented by: Wong Shou Ning, Elaine Boey, Keith Kam


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Categories:  politicsgovernmenttravelfoodfashion

Tags:  Malaysia Year 2026tourismsustainableinternational touristsgrowth





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