Although it has been 3 weeks since the launch of PADU, registration for the database has been underwhelming, standing at some 4.5% of the targeted number. What accounts for the tepid response? Tai Zee Kin, a Digital Political Communications Consultant, imparts insights on how to enhance the effectiveness of the government's messaging strategy.

Image credit: Bernama

Produced by: Moh Heng Ying

Presented by: Shazana Mokhtar, Philip See

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Categories:  economy,  government,  politics

Tags:  data registration,  padu,  central database hub,