How To Build Public Buy-In For PADU

Tai Zee Kin, Digital Political Communications Consultant

24-Jan-24 08:30

Pause
Embed

Although it has been 3 weeks since the launch of PADU, registration for the database has been underwhelming, standing at some 4.5% of the targeted number. What accounts for the tepid response? Tai Zee Kin, a Digital Political Communications Consultant, imparts insights on how to enhance the effectiveness of the government's messaging strategy.

Image credit: Bernama

Produced by: Moh Heng Ying

Presented by: Shazana Mokhtar, Philip See

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories: economy, government, politics

Tags: data registration, padu, central database hub,

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) We catch up with Founder and CEO Henry Ting to unpack how TTRacing has grown since 2024, how its revenue mix and operations have changed, the commercial logic behind its product and market expansion, and how the company is balancing growth with profitability.

12:00 PM

Popcorn Culture

(REPEAT) Stuff We Missed: Memori & Sore + Time Travel Movies

1:00 PM

Cruise Control

(REPEAT) Are Malaysians switching to EVs at an acceptable rate? We unpack where we are in this week's episode.

2:00 PM

Matt-Splained

(REPEAT) On today’s show, Richard and Matt offer up their apologies and outline what you can expect to see at your desk in 2026. From agentic AI bundling up your day, to managerial trends and mentoring.

3:00 PM

Earth Matters

(REPEAT) For this month’s Nature Reads, wildlife researcher Su Mei Toh discusses a range of books, including environmental classics, books on Indigenous knowledge, science writing, and field guides rooted in Malaysia.

4:00 PM

Bar None

(REPEAT) Are our shuttlers playing in too many tournaments in a calendar year? We unpack the issue.

5:00 PM

BBC World Service

Datshiane Navanayagam talks to two women who changed paths to design and manufacture their own shoes in their own countries.

PROGRAMMES