Does Golf Have the Balls to Change?

Keith Pelley, PGA European Tour

30-Sep-16 08:05

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Golf has seen a steady decline in Europe since 2010 according to a report by KPMG. This also comes on the back of Adidas and Nike winding down the golf business. We ask the question of how golf can expand its appeal and at the same time how the European PGA can grow the business. Keith Pelly offers a few game changers.

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Tags: golf business, sports business, sponsorships

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