Does Golf Have the Balls to Change?

Keith Pelley, PGA European Tour

30-Sep-16 08:05

Pause
Embed

Golf has seen a steady decline in Europe since 2010 according to a report by KPMG. This also comes on the back of Adidas and Nike winding down the golf business. We ask the question of how golf can expand its appeal and at the same time how the European PGA can grow the business. Keith Pelly offers a few game changers.

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:

Tags: golf business, sports business, sponsorships

Today’s Shows

11:00 AM

Best of Enterprise

(REPEAT) In this episode of Open For Business, we explore the evolution of Goodday KidSTART 3.0, Malaysia’s largest "kidpreneur" platform, which recently culminated in a national TV series finale.

12:00 PM

Just For Kicks

(REPEAT) We review the final matches of the Champions League and the Europa League, and look ahead to Matchweek 24 of the EPL!

1:00 PM

A Bit of Culture

(REPEAT) Kam, Matt and Sudais get together to talk about AI, fan fiction and unusual travel destinations.

2:00 PM

Ringgit & Sense

(REPEAT) Linnet Lee, licensed financial planner at Resolute Planning Sdn Bhd talks about personal finance aspects of Valentine's Day and being in a relationship in general.

2:30 PM

The Property Show

(REPEAT) Jimmy Chiam of CCN Consulting and Kyle E of POW Ideas discuss what drives success and failure in retail.

3:00 PM

Best of The Bigger Picture

(REPEAT) Olympian and former national artistic gymnast Farah Ann talks about the ups and downs of her career, and how she coped with the immense pressure on her mental health.

4:00 PM

Best of Evening Edition

(REPEAT) We speak to Nirmala Supramaniam, Head of Household Financial Education Department at Agensi Kaunseling dan Pengurusan Kredit (AKPK) on how we can be better at money.

5:00 PM

BBC World Service

Professor Sir Peter Knight is a British pioneer in the realms of quantum optics and quantum information science, and he tells Jim Al-Khalili about the excitement and opportunities for a young scientist at the birth of a new scientific discipline.

PROGRAMMES