InNature Leans Into ESG And Pivots To Influencer Marketing
Datin Mina Cheah-Foong, Managing Director, InNature Berhad
27-Mar-23 08:00
Embed Podcast
You can share this podcast by copying this HTML to your clipboard and pasting into your blog or web page.
Close
Euromonitor International estimates that the market size for beauty will grow to nearly USD$550 billion dollars in 2027, with much of that driven by the Asia Pacific. However, with so many new labels emerging in an intensely competitive market place, can long-standing brands like The Body Shop stay relevant amid fast moving trends and the digital age? We catch up with Datin Mina Cheah-Foong, Managing Director of InNature Berhad, the brand owner of The Body Shop in Malaysia, Cambodia and Vietnam for an update on the business.
Produced by: Moh Heng Ying
Presented by: Shazana Mokhtar
This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.
Categories: Corporates, environment
Tags: esg investing, the body shop, beauty products,
