Toys "R" Us Asia has been largely insulated from the bankruptcy fallout of its American parent company in 2018. How resilient is the toy retail business in the face of rapidly changing consumer trends, supply chain risks and geopolitical uncertainties? We discuss its strategy for brand longevity and sustainability with Leo Tsoi, CEO of Toys "R" Us Asia.

Produced by: Natalie Tan, Aghilen Sankar

Presented by: Shazana Mokhtar

This and more than 60,000 other podcasts in your hand. Download the all new BFM mobile app.

Categories:  Corporates,  managing,  international,  entrepreneurs,  sponsored content

Tags:  parent company,  toy retail,  toys r us,  asia,  bankruptcy,  us,