Toys "R" Us Asia: Turning Play Into A Lifestyle

Leo Tsoi, CEO, Toys “R” Us Asia

16-May-25 08:00

Toys "R" Us Asia: Turning Play Into A Lifestyle

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Toys "R" Us Asia has been largely insulated from the bankruptcy fallout of its American parent company in 2018. How resilient is the toy retail business in the face of rapidly changing consumer trends, supply chain risks and geopolitical uncertainties? We discuss its strategy for brand longevity and sustainability with Leo Tsoi, CEO of Toys "R" Us Asia.

Produced by: Natalie Tan, Aghilen Sankar

Presented by: Shazana Mokhtar

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Categories: Corporates, managing, international, entrepreneurs, sponsored content

Tags: parent company, toy retail, toys r us, asia, bankruptcy, us,

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