F&B outlets in Malaysia enjoyed a strong first half of the year benefitting from seasonality and the implementation of the flexible account for EPF. However what is the outlook for the rest of 2024 with the pressures of rising cost? Patrick Sim, Council Member of Food & Beverage Division, Malaysia Retail Chain Association (MRCA)  gives us his perspective.

Image Credit: shutterstock.com

Produced by: Tun Hizami Hashim

Presented by: Shazana Mokhtar, Wong Shou Ning, Keith Kam

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Categories:  economy,  managing,  food,  sponsored content

Tags:  celcomdigi2024,  f&b sector,  epf,  malaysia,